Released on: March 10, 2008, 8:33 am

Press Release Author: True Blue Coffee Roasters

Industry: Environment

Press Release Summary: West Virginia Organic Fair Trade coffee roaster announces new
Fair Trade Organic Coffee blend to promote awareness of Earthstock 2008, an
environmental festival scheduled for April 20, 2008 at Norton Park in Plainville,
CT, to commemorate Earth Day.

Press Release Body: Old Fields, WV - True Blue Coffee Roasters, the Old Fields, West
Virginia, Organic Fair Trade coffee roaster, announced today a new limited edition
Fair Trade Organic Coffee blend to promote awareness of Earthstock 2008, an
environmental festival scheduled for April 20, 2008 at Norton Park in Plainville,
CT.

The new Fair Trade Organic blend begins a partnership between True Blue Coffee
Roasters and the Plainville Conservation Commission to bring awareness to Earthstock
2008 and support charitable donations to eco-friendly organizations in local
communities.

Estelle Carenza, Plainville Conservation Commission member and chairperson of
Earthstock 2008 said, \"The new Earthstock 2008 Fair Trade Organic blend from True
Blue Coffee Roasters is a great way to get the word out about what the event is all
about, as well as promote organics and sustainability. I\'m looking forward to
helping enlighten the public about how Fair Trade relates to the event...and it\'s an
honor!\"

Mark Murphy, chief marketing officer for True Blue Coffee Roasters said, "Earthstock
has been Estelle\'s passion for 2 years. She has worked tirelessly promoting
awareness to how local communities can make a difference to the environment. When
she approached True Blue Coffee Roasters about becoming involved in the event, we
jumped at the chance. Estelle also graciously reserved a spot on stage for Charothy
Hendrick, the area\'s True Blue sales representative, to be a guest speaker on the
impact of Fair Trade."

The Earthstock events have become a priority for Ms. Carenza. As a new member of the
Plainvillle Conservation Commission, she realized the need to promote awareness and
education to the local community about environmental damage they unknowingly do as
consumers. She founded Earthstock to help promote businesses with eco-friendly
values and products.

The previous Earthstock 2007, under Ms. Carenza\'s guidance, was an overwhelming
success and Earthstock 2008 has already outgrown the original location. Her vision
is to continue to aggressively grow the annual Earthstock event into a regional
Earth Day celebration, possibly a \'New England\' Earthstock.

About Earthstock 2008 In Plainville, CT
Sponsored by the Conservation Commission, Earthstock is an annual Plainville, CT,
environmental festival to commemorate Earth Day. Outgrowing its previous location,
Earthstock 2008 has moved to the larger Norton Park and will be held on Sunday,
April 20, 2008 from 10 a.m. to 4 p.m. A focus of this year\'s event will be a
solar-powered stage featuring performances and presentations, including Solar Jam
Productions, a chorus from Toffolon School and other entertainment. Any group
interested in participating or vendor wanting to show products can visit the
Earthstock Web site at http://www.earthstockplainville.com

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia,
expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made
available to the public in July 2006. Exceedingly passionate and consistent with
their super-premium line of gourmet coffees, True Blue Coffee Roasters will settle
for nothing short of perfection. For their customers, this guarantees a memorable
gourmet coffee experience every time. For more information, please visit
TrueBlueRoasters.com at http://www.trueblueroasters.com


Web Site: http://www.TrueBlueRoasters.com

Contact Details: True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should
contact (304) 434-4102 or info@trueblueroasters.com